The news release is the most commonly used PR tactic. A news release is sent to a news medium with the hopes of making it past the editors to find its home on the news columns. A lot of news releases end up as published articles. Accurate, informative, and written in journalistic style are the basic criteria for a good news release.
Publicity photos are used as an attractive supplement to enhance the story and increase the story’s appeal.
Mat releases are a form of a news release that is typically used to inform for a non-profit organization.
A media advisory is designed to let journalists know about an upcoming event like a news conference, etc..
The media kit a.k.a the press kit is a combination of news releases, press photos, fact sheets, and features about a new product, event, or other newsworthy projects affiliated with the organization.
