Top 10 Things I Learned in Intro.

4 05 2009

1.  As much as i hate to say it…social networking and social media sites play a major role in the field of Public Relations.  The connections a student can make play a pivotal role in job searching for a student on the brink of graduation.

2.  News Releases are one the most frequently used aspects in PR.  I had no idea that a PR practitioner had so much involvement in the creation and presenting of a news release.

3.  Diversity is  a concept that anyone pursuing a career in this field must grasp firmly.  This world continues to grow and change and unless a PR person stays on top of its changes they will be left behind.

4.  TEAMWORK is crucial because of the amount of people involved in all aspects of public relations!!!!

5.  APA and AP style.  Plain and simple. KNOW IT!!!!

6.  Know your audience.  In order to properly cater to your audience you must know what makes them tick.  Know the likes, dislikes, etc…

7.  Take a risk once in a while.  Nothing worth having in this life ever came free.  People have great ideas on a daily basis, but not many of those ideas actually reach the production stage.

8.  Stay in touch.  Once again back to the social media, but in orderr to have a network, one must network.

9.  Narrow down what part of PR interests you the most.  Now this is a lot easier said than don, at least for me anyways.  If you know what you want to do you can have more interest in the field itself rather than getting caught up in the “boring” stuff.

10.  Ethics is arguably the most important thing that a PR person can take in the field with them.  We all know what is right and wrong, however we do not always abide by our moral compass.


10 Tips on Job Searching.

1 05 2009

1. Check out the on line job search engines like Monster, etc..

2. Get on twitter…duh!

3. Be overly prepared.  Even something as simple as brushing up on the history of the company can put you one step ahead.

4.  Get your resume critiqued to a “T”.  Your resume could never be too perfect.

5.  Learn how to shake a hand like a professional…not a thug.

6.  Don’t be afraid to ask questions.

7.  Start building your portfolio immediately.

8.  Not to be harsh, but don’t dress like am idiot.  Get a nice suit and formal business attire.

9.  Internship means experience and experience means a better job down the road.

10.  Be a ” go-getter”!!! For most people things don’t just happen.  Go out and find that job for you!!

Ch. 14 News Releases, Media Alerts, and Pitch Letters

1 05 2009

The news release is the most commonly used PR tactic.  A news release is sent to a news medium with the hopes of making it past the editors to find its home on the news columns.    A lot of news releases end up as published articles.  Accurate, informative, and written in journalistic style are the basic criteria for  a good news release.
Publicity photos are used as an attractive supplement  to enhance the story  and increase the story’s appeal.

Mat releases are a form of a news release that is typically used to inform for a non-profit organization.

A media advisory is designed to let journalists know about an upcoming event like a news conference, etc..

The media kit a.k.a the press kit is a combination of news releases, press photos, fact sheets, and features about a new product, event, or other newsworthy projects affiliated with the organization.

Ch. 11 Reaching a Multicultural and Diverse Audience

1 05 2009

No audience is exactly like another.  They are groups with diverse cultural, ethnic, religious, and economic attributes.   Due to advancements in technology people are now capable on breaking down audiences into smaller groups (segments) in order to aid the PR communicator in understanding the characteristics of the segmented group to better communicate with them.  Because the groups are different characteristically, there are specific ways to cater to each group.

48 Hours of Twitter…

1 05 2009

I really have been giving it a shot in trying to participate in yet another social networking system in which I follow (friend) someone. I’m not even a big fan of Facebook so social networks don’t really work for me. But on the positive side of things i do like the amount of celebrities I am able to find…if it is actually them I’m not sure.

Chapter 9 Notes: Public Opinion and Persuasion

30 03 2009

Public opinion is definitely one of those subjects with a large ‘gray’ area. It is hard to put one single common outlook on a topic for a large group of people in the public.

Public discussion plays the primary role in the process of forming public opinion. There are two types of leaders that play a huge role in public opinion. They are formal leaders (power leaders) and informal leaders (role models ).  These leaders allow information to “flow” from them to the public.  Persuasion has many uses…it can change or neutralize hostile opinions, crystallize latent opinions and positive attitudes, and conserve favorable opinions.  There are important factors involved in persuasion.  They are audience analysis, source credibility, appeal to self interest, message clarity, timing and context, audience participation, suggestions for action, content and structure  of messages, and persuasive speaking.  The negative aspect  or view of propaganda came about during the world wars being negatively associated with the informational activities involved with the enemy.  Though it has changed today, it still has  a negative connotation.  Today the word is typically associated with political or ideological persuasion emphasizing deceit and duplicity.  The techniques used in propaganda are similar to the techniques of advertising and other publicly related messages.

Chapter 8 Notes: Evaluation

30 03 2009

Evaluation is the measurement of results against the campaign objectives.  This stage will lend insight into future campaigns and show whether or not the objectives were met.  There must be objectives to be met for the evaluation stage to exist.  Measurement of the message and its affects can be done on three levels.  First  is message distribution and where it was placed, second is the measurement of the audiences awareness of the message and if they retained it, and third would measure the changes in attitudes and behaviors of the target audience.  Measurement of message exposure can be checked through where the message was placed in the media, print, broadcast, or print media.  The audiences awareness of the message can and also must be measured.  This can be done through audience surveys.  The audiences attitudes and actions are also measured.