Ch. 14 News Releases, Media Alerts, and Pitch Letters

1 05 2009

The news release is the most commonly used PR tactic.  A news release is sent to a news medium with the hopes of making it past the editors to find its home on the news columns.    A lot of news releases end up as published articles.  Accurate, informative, and written in journalistic style are the basic criteria for  a good news release.
Publicity photos are used as an attractive supplement  to enhance the story  and increase the story’s appeal.

Mat releases are a form of a news release that is typically used to inform for a non-profit organization.

A media advisory is designed to let journalists know about an upcoming event like a news conference, etc..

The media kit a.k.a the press kit is a combination of news releases, press photos, fact sheets, and features about a new product, event, or other newsworthy projects affiliated with the organization.

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